Modern Times Group (MTG) and public-service broadcaster Sveriges Television (SVT) have announced an agreement to share the exclusive rights in Sweden to two of ice hockey’s flagship events.
The deal sees media rights to the IIHF Ice Hockey World Championship between 2018 and 2023 split between the two broadcasters. The 2018, 2020 and 2022 tournaments will be shown in Sweden exclusively on MTG’s linear channels, including TV3, the subscription streaming provider Viaplay, and pay-TV channel Viasat Hockey.
MTG’s Viaplay service will also show the 2019, 2021 and 2023 World Championships, when SVT will hold the exclusive rights to the linear broadcast.
Additionally, MTG and SVT will jointly broadcast the Champions Hockey League, European ice hockey’s elite club competition, between the 2017/18 and 2022/23 seasons.
“In 1989, led by MTG’s founder Jan Stenbeck, TV3 became the first commercial channel to broadcast the IIHF Ice Hockey World Championship,” said Anders Jensen, chief executive of MTG Sweden. “TV3 and the tournament were then practically synonymous for 23 years, so we’re proud to cooperate with SVT to create sporting history once again.”
Per Nunstedt, head of MTG Sport, added: “We’ve lived and breathed world class hockey for nearly 30 years, including an unbelievable 1,300 NHL [National Hockey League] games this season. It feels like the IIHF Ice Hockey World Championship is coming home.”
The 2017 IIHF Ice Hockey World Championship concluded in the German city of Cologne on Sunday, with Sweden beating Canada 2-1 to secure the title.