The Modern Times Group (MTG) has acquired the Nordic rights to the inaugural World Boxing Super Series.
The tournament gets underway on 9th September and features 16 boxers competing across 14 fight nights, with the winner of the Muhammad Ali Trophy set to be crowned in May 2018. The competition will be held at both cruiserweight and super-middleweight, with the champions set to share a total prize fund of US$50 million. Fights will be shown through a combination of MTG’s Nordic TV channels and its streaming service Viaplay.
The highlight of the opening round is perceived by many to be Briton Callum Smith’s showdown with undefeated Swede Erik Skoglund. The World Boxing Super Series is a joint venture between Sauerland Promotions and Richard Schaefer under the newly formed Comosa promotions banner, which was also co-founded by MTG.
“MTG has been a visionary and long-term partner of many sports properties and we are privileged to have them as our partner in the Nordics,” said Roger Lodewick, Comosa’s chief commercial officer. “With MTG’s experience and unique position as a live sport broadcaster, the market is set to enlarge the interest in boxing and to establish the World Boxing Super Series as the premium boxing product in the market.”
Peter Nørrelund, chief executive of MTG Sport: “This tournament is what boxing fans everywhere have been dreaming about - an elimination format with the best fighting the best for a prize named after the greatest fighter of all time.”