Indian cricketer MS Dhoni has signed a personal endorsement deal with Mysore Deep Perfumery House.
The former captain of the Indian national team will lend his image to advertising campaigns for the Indore-based company’s leading incense stick Zed Black, under the tagline ‘Prarthna Hogi Sweekar’.
“Prayers have always given me inner strength and confidence,” said Dhoni. “I firmly believe in Zed Black’s tagline, ‘Prarthna Hogi Sweekar’, which means that all your prayers get answered when you put your best foot forward. I will be happy if I can infuse the value of prayer in the minds of Indian youth for the success of our country.”
Ankit Agarwal, a director at Zed Black, added: “We are delighted to have MS Dhoni come on board as the face for Zed Black. Dhoni will be endorsing the brand positioning ‘Prarthna Hogi Sweekar’ and help us penetrate the national market. We are very fortunate if we provide our generation with the power of prayers with Dhoni’s help.”
The 35-year old Dhoni is currently preparing for the ICC Champions Trophy international cricket tournament in the UK. Reigning champions India play their opening fixture of the eight-team competition on 4th June against rivals Pakistan at Edgbaston Cricket Ground in Birmingham.