Online bookmaker Mr Green has entered into a commercial agreement with leading darts organisation, the Professional Darts Corporation (PDC).
Mr Green will be the title sponsor of the 2017 PDC Players Championship Finals, a 64-player tournament which runs from 24th to 26th November at the Butlin's Minehead Resort in Somerset, England.
The Mr Green Sport Players Championship Finals will boast an overall prize pot of UK£460,000 (US$601,200), with UK£100,000 (US$ 131,358) going to the eventual winner. The financial terms of the deal between the PDC and the Swedish gambling company have not been made public.
Jesper Kärrbrink, chief executive of Mr Green, said: “Darts is a very popular sport for several of our key markets and we look forward to introducing Mr Green to this passionate fan base.”
Matthew Porter, chief executive of the PDC, added: “This exciting tournament which will give their new sportsbook product worldwide exposure as well as great interaction with a capacity crowd in Minehead.”
The 2016 PDC Players Championship Finals was won by world number one Michael van Gerwen, the Dutchman defeated England’s Dave Chisnall 15-3 in the final.