Leading sports media company MP & Silva has secured exclusive worldwide media rights to Croatia's ATP World Tour 250 tournament, the PBZ Zagreb Indoors.
The contract, which does not include Croatia, covers all media platforms, including terrestrial free-to-air television, satellite and cable television, mobile and online. The tournament is the first European stop on the ATP World Tour calendar.
"We really want to continue pushing the PBZ Zagreb Indoors to an even bigger scale and raise the profile of the tournament in the international tennis arena, and so we are thrilled that we can enlist the expertise and international network of MP & Silva, who have a proven track record in managing and distribution world-class events," said Milan Bandic, president, organising committee, PBZ Zagreb Indoors.
"Our immediate goal is to grow our regional and international distribution by targeting new and untapped markets, securing new broadcasters and attracting more tennis fans to Zagreb, and we are certain that MP & Silva is the right partner to achieve our strategic objectives."
Marco Auletta, vice president acquisitions, MP & Silva, added: "Historically, Croatia is one of Europe’s hotbeds for rising tennis talents, having consistently produced some of the world's best tennis players, such as Goran Ivaniševic, Marin Cilic, Ivan Ljubicic, Ivo Karlovic, and Mario Ancic, thus we are extremely pleased to be involved in the PBZ Zagreb Indoors and bring its world-class tennis matches to broadcasters around the world,. The PBZ Zagreb Indoors has gone from strength to strength since its first tournament in 2006, and we are committed to the continual growth of the tournament which can only be achieved by increasing the number of international broadcasters and overall coverage of the tournament."