MP & Silva and Baral Group to market Mexican soccer in the US

Two parties to exploit commercial rights to Mexico's second-tier Liga Ascenso.

MP & Silva and Baral Group to market Mexican soccer in the US

The MP & Silva agency has announced it is teaming up with Florida-based Baral Group to exclusively market the media and sponsorship rights to seven clubs in Liga Ascenso, Mexican soccer’s second-tier.

The two parties have entered into a multi-year partnership that will see them jointly exploit the commercial rights to clubs including Cafeteros de Tapachula, Venados De Mérida, Dorados de Culiacan, Club Atlétic Zacatepec, and Potros de UAEM.

A joint statement said the aim of the partnership is to ‘maximise the full potential of Liga Ascenso in the American market’, with both parties believing the division is ‘under commercialised’ in a country where Mexican soccer in general enjoys widespread popularity owing to a large Hispanic fanbase.

The agreement covers the media rights to all platforms in the United States, including every home match played by the clubs involved until the end of the 2021 season.

“MP & Silva is a strong believer in the continued growth of Mexican football in America, given Liga MX is the most watched football league in the United States,” said Frank Uddo, MP & Silva’s president for North America.

“We believe there is huge demand for more Mexican football and great potential to increase the profile of the league and its clubs.”

Baral, which is headquartered in Coral Springs, Florida, claims on its website to be one of the leaders in sports rights management in Mexico and Latin America. As well as Liga Ascenso, the company has also distributed rights to Argentine soccer, Davis Cup tennis and NCAA events, among other properties.