MotoGP secures further support from Iveco

19 May 2011 | Posted in Sponsorship, Motorcycling, Europe, | By

Truck and diesel engine manufacturer Iveco has expanded its ongoing commitment to MotoGP by agreeing to title sponsor the 2011 TT Assen Grand Prix.
Following the agreement signed with MotoGP rights holders Dorna Sports, the 2011 World Championship race at the famous circuit in the Netherlands will be known as the Iveco TT Assen.
Iveco is a firm backer of the leading motorcycling series, already acting as the official truck and commercial vehicle supplier of MotoGP, and also title sponsors the Australian Grand Prix, having penned a deal in 2009 believed to be worth US$2 million. It is likely that the new Assen sponsorship will be worth a similar value.
"Since 2009 we've been working closely with Iveco to ensure MotoGP helps them to raise their brand profile internationally," outlined Pau Serracanta, managing director of Dorna Sports. "Beyond this agreement, we also value a lot the business ethics of Iveco as a company well aware of the environmental issues linked to our activities and we're pleased to further strengthen our bonds with them".
Franco Miniero, senior vice president of sales and marketing at Iveco, is delighted with the extended deal, adding: "The relationship with this sport still gives us a great opportunity to give the Iveco brand worldwide recognition. Our vehicles, lined up in the paddock at every race, are evidence of how the Iveco brand is now even more present in MotoGP and is always looking for new initiatives to inform customers of the values of loyalty, determination and team spirit, which govern the sport in general.”
The Dutch round of the MotoGP World Championship will take place in Assen on the 25th June; Jorge Lorenzo currently leads the standings after four races, eight points ahead of Australian Casey Stoner.

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Contract Details

  • Length of contract: 1 year
  • Annualised value: US$2 million
  • Overall value: US$2 million
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