Rolling sports business news wrap: Every deal, every day

Top story: Monster set to replace Movistar as Yamaha MotoGP title sponsor.

Rolling sports business news wrap: Every deal, every day

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Top story

Monster Energy is set to replace Movistar as the title sponsor of the Yamaha MotoGP team next season, according to a report from


  1. Arsenal entangled in club sponsor fraud issue

  2. Samsung and Trenitalia in running for Serie A title sponsorship

  3. Mediaset agrees Perform sublicense deal for Italian Serie A coverage

  4. West Ham score new sleeve sponsor​

  5. AS Roma’s Twitter first as they stream pre-season friendly on platform

  6. MLB and Lucid claim global first with blockchain game launch

  7. The Gabba to retain name even if rights are sold, says government

  8. World Cup a “game-changer” for Chinese soccer, says Wanda exec

  9. Man jailed in Premier League piracy case

Spanish telecommunications company Movistar has acted as the principal backer for the Yamaha works team since 2014, but the firm's agreement runs out at the end of the 2018 season and according to that deal will not be renewed. 

Monster is apparently set to take over the inventory, leaving the energy drinks brand's title sponsorship with the Tech 3 team free to picked up by rival firm Red Bull as part of the French squad’s switch from Yamaha to KTM bikes in 2019.

Given Monster's branding the move could mean a change to a mostly black livery for Yamaha, which has run in dark blue colours since the 2007 season – a legacy of its previous sponsorship deal with cigarette brand Gauloises.


German top-flight soccer club Fortuna Düsseldorf have announced a new naming rights deal with Gauselmann Gruppe that officially renames the Bundesliga club's home as the Merkur Spielarena. According to reports in Germany the deal is worth more than €30 million.

Staying in Germany, FC Augsburg has named Bernd Siegmund as its new sleeve sponsor, the deal with Bundesliga outfit and the engineering company runs until the end of the 2020/21 season.

Further down the German pyramid, 2 Bundesliga club SC Paderborn have secured a one-year, €750,000 main sponsorship deal with online betting company Sunmaker. Division rivals FC Heidenheim have also added a new sponsor, signing a one-year €125,000 deal with Matese sports bookmaker Tiptorro.

In the German third tier, FC Kaiserslautern have signed a three-year, €500,000 shirt sponsorship deal with Layenberger Nutrition Group.

The German Ski Association (DSV) has extended its deal with Energizer through 2020.

In England, second-tier soccer club Bristol City have partnered with Bateman Skips in deal that sees the firm put its name to the Atyeo Stand at the Championship outfit's Ashton Gate home. The company also gains branding during home games for the second tier Bristol rugby union club who share the venue.

Media Rights

PCCW Media and broadcaster BeIN Sports are collaborating to offer Spanish La Liga soccer on over-the-top-service Now TV during the upcoming 2018/19 season.

Australian free-to-air network SBS has revealed that it will be airing one game a week from English soccer top-flight Premier League, commencing 11th August, with the deal also including SBS' The World Game app.

Australian telecommunications company Optus has acquired the rights to the 2020 Uefa European Championships well as the newly-formed Uefa Nations League as part of a four-year deal with Uefa, European soccer's governing body.

Free-to-air netowrk Sport1 has secured exclusive rights  in Germany, Austria and Switzerland to FIA World Rallycross Championship through 2019.

US pay-TV broadcaster ESPN has agreed a rights deal to cover the new beach volleyball series being launched by America’s multi-Olympic gold medallist Kerri Walsh Jennings, P1440.


Telstra has turned on LTE broadcast (LTE-B) technology throughout its network, enabling an upgrade in video streaming quality for its Australian Football League (AFL) over-the-top (OTT) service.

Bidding & Hosting

Sebastian Coe, president of the International Association of Athletics Federations (IAAF), has confirmed that a number of other cities have signalled an interest in hosting the Athletics World Cup, reportedly including China and the US.

The International Hockey Federation (FIH) has announced that France, Japan, Malaysia and Spain will host finals events next year for its new Hockey Series competition.

World Snooker has moved into a new market after announcing details of its first event in Budapest, Hungary to be held in November his year.

Politics & Governance

Australia’s National Basketball League (NBL) has awarded a licence for a new team to Los Angeles-based businessman, Romie Chaudhari, while league owner and executive director Larry Kestelman has sold a 25 per cent stake in Melbourne United to Australian sports media company Crocmedia.

Bach-ing of the Day

International Olympic Committee (IOC) president Thomas Bach told Russian President Vladimir Putin that he supports the return of the country to the “international sports community”. Speaking to Putin before the Fifa World Cup final in Moscow on Sunday, Bach stressed the reinstatement of Russian anti-doping body Rusada was of the highest important and said: "that in the interests of Russian athletes, now was the time to re-enter into a dialogue, to look to the future and to bring Russian sport fully back into the international sports community”.

Russia competed under a neutral flag at the winter Olympic Games in Pyeongchang earlier this year following the discovery of a state-backed doping programme for the 2014 Sochi Games but as long as you can host a decent soccer tournament all is forgiven it seems.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story