Monday’s Daily Deal round-up: Horses, golf and more

A collection of industry news in brief to start the week.

Monday’s Daily Deal round-up: Horses, golf and more

Golf: Scottish golfer Connor Syme has signed a head-to-toe apparel agreement with Adidas Golf. The 22-year-old, who turned professional in September, will wear Adidas headgear, playing attire and footwear at all future tournaments. 

Equestrianism: The International Federation for Equestrian Sports (FEI), the sport’s global governing body, has announced a five-year partnership with China National Sports International (CNSI), a Chinese sports and entertainment company that specialises in equestrian sports. The collaboration - which launches at the start of 2018 – is intended to lead to the development of a large-scale commercial, e-commerce and social media presence for equestrianism in China.   

Horse racing: Sentient Jet has renewed as the official private jet partner and title sponsor of the Breeders’ Cup Juvenile, a US thoroughbred horse race for two-year-old colts and geldings. This year’s race, which will be held at San Diego’s Del Mar Thoroughbred Club on 4th November, will mark the seventh consecutive time that Sentient will support the eight and a half furlongs contest. 

Hockey: Millbrook Beds has been announced as the official bed partner of the England and Team GB men’s and women’s national hockey teams. The three-year sponsorship agreement will see the bed manufacturer provide players with its new ‘Perfect’ collection in the run-up to the Tokyo 2020 Summer Olympics.

Rugby: Australian insurance company Youi has been named as an official partner of the men’s and women’s Rugby League World Cup 2017 (RLWC2017) tournaments in Australia and New Zealand. As well as appearing on pitchside advertising, its logo will adorn the front of the match officials’ jerseys throughout both competitions.      

Soccer: The Football Association of Norway (NFF) has announced that male and female players will receive the same amount of pay when representing its national teams. The agreement between the national governing body and the Norwegian Soccer Players Association (NISO) will see the amount of money paid to the women’s national team almost double from NOK3.1 million (US$390,019) to NOK6 million (US$754,877).