Monday’s Daily Deal Round-Up: Golf, bull riding and more

A brief but diverse industry news digest.

Monday’s Daily Deal Round-Up: Golf, bull riding and more

Golf: Scottish golfer Paul Lawrie has renewed his long-term partnership with Wilson Golf. The 1999 Open champion will use the brand's clubs for another European Tour season in 2018.

Other sports: Energy drinks brand Monster Energy has expanded its partnership with the Professional Bull Riders (PBR) organisation. The company first became a sponsor of the PBR in 2011 and will take the primary marketing rights to the rodeo events body's 25th anniversary 'Unleash The Beast' tour in 2018, as well as becoming the lead partner of tours in Australia, Brazil, Canada and the US.

Motorsport: Monster Energy has also become the title sponsor of the AMA Supercross event at Daytona International Speedway on 10th March. It is already the title sponsor of the AMA Supercross series, which is officially recognised as a world championship by the International Motorcycling Federation (FIM).

Rowing: Berkshire-based company Floating Point has become an associate partner of British Rowing, whose members will be able to enjoy flotation therapy sessions at discounted rates. Members of the British national squads will also be given a number of complimentary sessions.