Olympics: Sports communications consultancy Vero Communications has been appointed by Ítróttasamband Føroya, the Faroese Confederation of Sports and Olympic Committee (FCSOC), to support its campaign for recognition by the International Olympic Committee (IOC). London-based Vero's recent work in the Olympic sphere includes advising the successful Paris 2024 bid to host the Games. The Faroe Islands has been seeking Olympic recognition for 40 years but is a founding member of the International Paralympic Committee (IPC).
Cricket: The organisers of the Hong Kong T20 Blitz, production company Sunset+Vine and governing body Cricket Hong Kong, have confirmed a range of broadcast partnerships for the tournament's third edition from 6th to 11th February. BT Sport has taken the rights in the UK, with Fox Sports taking Australian coverage, Neo Sports and DSports signing deals in the Indian subcontinent, and OSN and StarTimes signed up as partners for the Middle East and Africa respectively.
Motorsport: Car pricing specialist Kelley Blue Book has extended its partnership with Nascar Cup Series champions Hendrick Motorsports until the end of the 2020 US stock car racing season. The deal, which is likely to be worth an annual US$1 million, will see the company serve as the primary sponsor of Chase Elliott's number nine Chevrolet Camaro ZL1 for two races each year, and as an associate sponsor for all other races.
Cycling: Global sports agency IMG has renewed its media rights deal with Swiss promoter Chassot Concept for the Tour de Romandie, and will continue to seek broadcast partners for the UCI World Tour event. The 72nd Tour de Romandie will run through Switzerland from 24th to 29th April, with Eurosport, DAZN, OSN, Kwese Sport and SuperSport among the media outlets providing coverage.
Motorcycling: Italian MotoGP team Ducati have signed a new partnership with Frecciarossa di Trenitalia. The train operator will be a partner of the team for the 2018 season of motorcycling's elite global series, with a range of branding opportunities.
Soccer: Top-tier Italian soccer side Chievo Verona have extended their partnership with Cubi. The technology services company will continue as an official sponsor of the Serie A side.
Also in soccer: German second-tier soccer club 1. FC Union Berlin have renewed with third-tier sponsor M4Energy until the end of the 2020/21 season. According to German outlet Sponsors.de, the deal is worth a low annual six-figure sum to the 2. Bundesliga side.
More soccer: The United Soccer Leagues (USL), an organising body for second and third-tier competitions in US club soccer, has agreed a two-year deal to make VX Sport its official team performance monitoring supplier. The company will provide its wearable products to teams in the USL, Division III, the Premier Development League and the Super Y League.
Golf: US golf's National Golf Course Owners Association (NGCOA) has extended its sponsorship deal with turf maintenance equipment provider Toro until the end of 2020. The agreement gives NGCOA members an exclusive rebate on new and used Toro equipment.
Swimming: Retired British swimming star Michael Jamieson has become an ambassador for Laureus. The 29-year-old Scot, who won Olympic silver at London 2012, will support campaigns aimed at highlighting mental health and wellbeing.
Skiing: Italian downhill and Super-G skier Dominik Paris has renewed his equipment supply deal with Nordica until 2022.