French top flight soccer club AS Monaco have announced a two-year partnership deal with tyre manufacturer Hankook.
The deal will see the Korean company being given a strong brand presence across the Ligue 1 club’s home, the Stade Louis II, as it looks to develop its commercial growth in France.
Hankook also has existing deals with Spanish giants Real Madrid and Uefa’s second-tier club competition, the Europa League.
Monaco vice-president Vadim Vasilyev said: “This association with a leading international company in its sector highlights the growing attractiveness of the club and will allow each of our brands to strengthen its reputation and continue to grow.”
Hankook France’s general manager Jong Woo Kim added: “Our ambition to become the most famous tire brand in the world will include the conquest of the French and European market. This partnership is a great tool to reach that goal.”
League champions in 2017, Monaco suffered their second defeat of the season after being beaten at home by rivals Marseille on Sunday.