Momentum swings CSA partnership for five more years

Cricket South Africa extends deal with financial services company.

Momentum swings CSA partnership for five more years

Momentum has extended its sponsorship with Cricket South Africa (CSA) for another five years, renewing all existing rights up to 2022.

The financial services company continues to be the title sponsor of all one-day cricket in South Africa, as well as the naming sponsor of the Momentum Proteas national women’s team.
The new agreement includes school-level developmental initiatives, the Momentum Friendship Games and the Momentum Schools Weeks.

“It is absolutely wonderful for South African cricket that Momentum have extended their sponsorship for a further five years,” commented CSA chief executive, Haroon Lorgat. “Momentum is a very special partner who contributes at every level - from grassroots to their higher-profile contributions at franchise and international level.

“Momentum have demonstrated a perfect fit for CSA and we had no hesitation to extend our partnership. They live their values and passionately support our vision to make cricket accessible to all and to make South Africa a nation of winners.”

“In CSA, Momentum could not have chosen a better partner. Cricket has been good for Momentum - supporting and enhancing our brand by being associated with excellence, while also giving us a chance to contribute to great nation-building via the unifying element of sport,” added Danie van den Berg, head of marketing at Momentum. “We support what CSA is doing to grow the development of the game and to nurture grassroots pipelines to find the talent of tomorrow.”