MLL add new broadcast deal
The deal extends MLL’s television coverage as it currently has a deal with ESPN which runs through 2016.
"We are extremely excited to add CBS Sports Network as a television partner," MLL's commisioner David Gross said. "Having 14 live nationally telecast games on the network is a tremendous step forward for the growth of MLL and for lacrosse in general."
"Our hope is that through this agreement with CBS Sports Network, MLL will expose sports fans to not only the fastest growing sport in the country, but the fastest sport on two-feet. Additionally, our loyal fans have been campaigning for more nationally televised games and we're happy to announce that our partnership with CBS Sports Network will bring the total number of live, nationally televised games to 20 in 2012," added Gross.
In addition to the 14 games, CBS Sports Network will also air all 18 episodes of ‘Inside the MLL’, the league's 30-minute magazine show. The show, produced by the league, provides fans with an inside look at MLL's teams, players and coaches. Each week the show will feature special guests and provide analysis prior to each game as well as behind-the-scenes videos.
"We are thrilled to partner with MLL, adding to our already robust lineup of lacrosse programming," said Ross Molloy, vice president of CBS Sports Network. "Lacrosse has long been a staple on our network and we look forward to showcasing the world's best lacrosse players while further increasing the national visibility of the sport."
The 2012 MLL season will see two new teams join the league, pushing the total number up to eight.
Last year's season was the tenth anniversary of the league and saw Boston Cannons edge out Hamilton National 10-9 in the season-ending Championship Game.
In association withblog comments powered by Disqus
Infantino jumps gun before EBU and Uefa sign off - 10 April 2013
Fuji TV to broadcast Champions League in Japan - 10 October 2012
Seven ramps up golf coverage after Scott’s Masters win - 12 June 2013
Padres extend broadcast deal and add pitcher to booth - 24 November 2011
Packers and Journal Broadcast Group expand partnership - 05 March 2012
Related blog posts
How the Premier League is taking Talksport global - 06 September 2012, Quick-Fire Questions
Formula One counts cost of Vettel dominance - 08 February 2012, Notes & Insights
Bank of America to pull Olympic sponsorship - 04 June 2009, Notes & Insights
Ilya Kovalchuk to re-sign with New Jersey Devils - 06 July 2010, Notes & Insights
Sport is playing its part in the Santander story - 11 December 2009, Notes & Insights