MLB expands Google partnership ahead of play-offs

AI-powered Google Assistant to sponsor League Championship Series.

MLB expands Google partnership ahead of play-offs

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Internet giant Google has expanded its partnership with Major League Baseball (MLB), agreeing a deal that will see Google Assistant become the presenting sponsor of the American League and National League Championship Series.

The agreement with Google Assistant, a virtual assistant powered by artificial intelligence (AI), follows a similar presenting partnership between Google’s YouTube TV service and the MLB World Series, which runs through 2019.

As part of the deal with Google Assistant, branding for the AI-led platform will be integrated into MLB TV broadcasts of the World Series qualifying playoffs.

The product’s AI capabilities will be displayed during matches, with commentators able to ask Google questions live on air, with Google Assistant then using its technological powers to respond with the correct answer.

Google Assistant will also form part of original MLB content, which will feature on a range of the league’s online platforms.

The 2018 World Series will feature two of the four remaining teams in the post-season picture, with the Milwaukee Brewers taking on the Los Angeles Dodgers, and the Boston Red Sox facing the Houston Astros in their respective League Championship Series.