Major League Baseball (MLB) now has its first official hot dog, while six of the league’s teams have lent their marks to a branded range of eco-friendly nappies.
Nathan’s Famous, a New York-based hot dog chain, will supply its beef franks to MLB ballparks on a non-exclusive basis for two years whilst serving as a corporate partner of the league’s Play Ball youth initiative.
The company, which is known for its annual hot dog-eating contest, already has separate agreements with five MLB franchises, including the New York Yankees and the New York Mets.
Meanwhile, actress Jessica Alba’s consumer goods firm, The Honest Company, is set to roll out a new line of MLB-themed baby’s nappies as part of a new partnership with the league.
The eco-friendly ‘Born a Fan’ range will feature the team logos of six franchises: the Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals.
The range will be sold online and released at Target stores in May.
"As someone who grew up playing baseball and going to games with my family, I couldn't be more excited to collaborate with Major League Baseball," said Jessica Alba, who co-founded The Honest Company in 2012.
The MLB deal is The Honest Company's first-ever partnership with a professional sports organisation.