Australian vineyard Mitchelton has been revealed as the new co-title sponsor of Australia’s only International Cycling Union (UCI) World Tour team, previously known as Orica-Scott.
The agreement covers the men's and women's top-tier road racing teams, which will both be known as Mitchelton-Scott from the 2018 cycling season. Mitchelton is team owner Gerry Ryan's wine business and it became title sponsor of the outfit's under 23 development set-up that was established in 2017.
Mining explosives and blasting corporation Orica had been the title sponsor of Ryan’s squad since mid-way through their 2012 debut year but earlier this year announced it would step aside at the end of 2017. The teams’ kits will also change to a black-and-yellow design.
Bike manufacturer and sports equipment brand Scott replaced BikeExchange as the team’s other co-title sponsor on a three-year deal at the start of this year.
Although no financial terms have been released, such sponsorships in cycling are estimated to be worth an annual fee in the region of €5milllion (US$5.5 million) to €10million (US$11.1million).
"We are excited to get the 2018 season underway in Australia next month with a new invigorated identity,” said Ryan. “We believe we have the perfect platform to showcase the Mitchelton and Scott Sports brands to the world as we strive for further success on the road," said Gerry Ryan, who bade a fond farewell to Orica.
"Orica signed up to support our team very early in the piece, putting their trust in this organisation and its people, and providing us with the platform and security to grow. We are tremendously proud of how far we have come thanks to their support.”
On the road, Ryan's men’s team enjoyed a strong 2017 with British twins Simon and Adam Yates claiming top ten places in the Tour de France and Giro d'Italia respectively.