Minor League Baseball books Tickets.com deal

Governing body secures first ever official ticketing provider.

Minor League Baseball books Tickets.com deal

Minor League Baseball (MiLB), the governing body of professional baseball teams that compete at the level below Major League Baseball (MLB), has announced a new partnership with Tickets.com.

The global ticketing technology service, which is a subsidiary of MLB Advanced Media (MLBAM), will serve as the organisation’s first ever official ticketing provider. The California-based company will offer its ProVenue technology platform to participating teams for the duration of the agreement, which will enable widespread integration for crossover marketing and promotional opportunities.

The deal marks the first time all MiLB clubs will have access to a universal ticketing system. The financial terms and length of the partnership were not disclosed, although the contract has been described as ‘long-term’.

“We have continuously been an industry-leader in family entertainment with over 41 million fans attending games in our ballparks annually,” said Pat O'Conner, president and chief executive of MiLB. “Looking forward, we have some lofty attendance goals, and our long-term partnership with Tickets.com represents a core pillar to our overall growth strategy.”

Joe Choti, president and chief executive of Tickets.com, added: “Minor League Baseball is renowned for its creativity in crafting family friendly, affordable environments and we're thrilled to be its first official ticketing provider.

“Tickets.com is committed to building this partnership from a strong foundation of reliable and secure ticketing technology. We are excited to get started, working closely with Minor League Baseball and its clubs to exceed the expectations of today's fans for user-friendly, intuitive mobile ticketing options.”