Major League Baseball’s (MLB) Milwaukee Brewers have agreed a new long-term partnership with Aurora Health Care.
The non-profit organisation will replace Froedtert & Medical College as the Wisconsin-based franchise’s official health care partner. The agreement includes both in-season and out-of-season elements, and will see Aurora sponsor a number of games throughout the year, while the company’s branding will also be on display at the team’s Miller Park home.
As part of the multi-year deal - financial details of which were not released - the two parties will collaborate on a variety of initiatives to promote health and wellness as well as diversity and inclusion both at Miller Park and throughout the state.
Additionally, Aurora will provide staff for the first aid room at all of the Brewers’ home matches and non-game day events. The partnership will also focus on improving services at Miller Park for people with disabilities.
“Aurora Health Care and the Milwaukee Brewers share much in common, as both are Milwaukee-based, heritage organisations with a customer-first focus,” said Rick Schlesinger, chief operating officer of the Brewers. “We appreciate Aurora's commitment to building a true partnership with the Brewers, one that will pay dividends on many different levels.”
“At Aurora Health Care, we're committed to making our communities stronger,” added Michael Brophy, chief communications officer for Aurora Health Care. “We're thrilled to be able to team with the Milwaukee Brewers - an organisation that shares our commitment to the communities we serve - and help enhance the fan experience throughout the year.”
The Brewers finished second in MLB’s National League Central division in 2017 to narrowly miss out on a play-off berth. They begin the new season away to the San Diego Padres on 29th March.