Recently relegated second-tier English soccer side Middlesbrough have expanded their partnership with Durham Tees Valley Airport.
The airport has upgraded its commitment to become the Championship outfit’s back-of-shirt sponsor, in a deal which will see the company’s logo and name appear of the back of all first team home and away tops.
Durham Tees Valley Airport will also be listed as the club’s official airport partner, and will continue to benefit from extensive brand exposure throughout Boro’s Riverside Stadium. The financial details and length of the enhanced partnership were not disclosed.
“We are delighted to announce that Durham Tees Valley Airport will now become the club’s exclusive official airport partner,” said Lee Fryett, head of partnerships for Middlesbrough. “The agreement will see the DTVA logo feature on the back of the first team’s home shirts for the 2017/18 season.
“After working with Durham Tees Valley Airport for the second half of last season we have struck up a close working relationship with them and are thrilled to be able to support the promotion of our local airport, in particular the new routes and global connectivity it offers.”
Steve Gill, chief executive of Durham Tees Valley Airport, added: “We have had a close relationship with the Boro for many years, for example with travel to away fixtures, supporting other teams arriving for games at the Riverside, and personal travel for players.
“Earlier this year we agreed a partnership to promote, to fans and families, the airport’s connections across the world and now we are further strengthening our links with the club through the shirt sponsorship which will significantly enhance the airport’s profile.”
Middlesbrough, who dropped out of the Premier League in 2016/17, climbed up to 12th in the Championship table after their narrow 1-0 win at home to newly promoted Sheffield United on Saturday. They host bottom side Burton Albion at the Riverside on 15th August.