Anheuser-Busch has agreed deals with the Professional Golfers’ Association of America (PGA of America) for its Michelob Ultra beer brand to sponsor golf’s Ryder Cup biennial tournament, as well as the PGA Championship.
Michelob will serve as an official sponsor of the 2020 Ryder Cup, which is set to take place at Whistling Straits in Kohler, Wisconsin.
The US beer brand will also hold the same designation at the 2018 and 2019 edition of the PGA Championship, which is the fourth and last major golf tournament of the year. The 2018 event will be held at Bellerive Country Club in St Louis, while the 2019 competition is due to be staged at Bethpage Black on Long Island, New York.
Michelob will also become the presenting sponsor of the PGA Championship’s Wanamaker Club, as well as the International Pavilion at the 2020 Ryder Cup.
The company already serves as the official beer sponsor of the PGA Tour and the PGA Tour Champions circuits. It has sponsored the PGA Tour since 2002.
Kevin Ring, chief revenue officer of the PGA of America, said: “With the historic 100th PGA Championship being contested in Michelob Ultra’s and Anheuser-Busch's hometown of St Louis this summer, this is a symbolic time to launch our partnership.”