National Football League (NFL) side the Miami Dolphins have entered a new partnership with the University of Miami Health System (UHealth).
The university will serve as the official healthcare provider of both the franchise and their Hard Rock Stadium. The deal also sees the company secure the naming rights to the south-east corner of the Florida-based team’s home ground, where signage will be installed ahead of the 2017 season.
Additionally, UHealth’s branding will be on the team’s backdrop for media interviews during away games, as well as across various media and digital assets.
“We are excited to partner with UHealth on this agreement,” said Miami Dolphins and Hard Rock Stadium president and chief executive Tom Garfinkel. “They have a passion of delivering innovative, compassionate and first class service that aligns with Hard Rock Stadium’s vision as a global entertainment destination.”
“The University of Miami Health System is proud to be the new healthcare provider and sponsor of the Miami Dolphins,” added Steven Altschuler, chief executive of UHealth. “The Dolphins play an important role in South Florida, as does UHealth. By combining our efforts, we will provide patients and fans with unsurpassed care, further elevating the level of healthcare in our community.”
The Miami Dolphins finished second in the AFC East division in 2016, but were defeated 30-12 by the Pittsburgh Steelers in the first round of the season-ending play-offs. They kick off the new season at home to the Tampa Bay Buccaneers on 10th September.