Melbourne take heart from Westpac sponsorship
Melbourne Heart FC has announced a three-year sponsorship deal with leading Australian financial institution Westpac.
The newly-formed club makes its debut in the upcoming season of the Hyundai A-League, the top tier of Australian professional soccer. Westpac will be their inaugural principal partner. According to the Sydney Morning Herald, the deal is worth an annual US$600,000.
As part of the agreement, Heart and Westpac will work together in creating community and coaching programmes around provincial Victoria. Heart will stage three 'Westpac Community Football Festivals' throughout June, encompassing the Geelong and Gippsland regions, with a further venue still to be determined.
Both parties welcomed the opportunity to further the development of soccer in the region. Melbourne Heart FC chief executive Scott Munn thanked Westpac for their support and added: "Although Melbourne Heart FC is in its infancy, the club is steadfast in the belief that it bears a distinct responsibility to further the cause of football throughout the state, utilising its resources and coaching expertise to help inspire the next generation of Victorians."
Mark Paton, the Westpac State general manager, regional Victoria, said: "Westpac is really excited about this new partnership with Melbourne Heart, particularly the opportunity to take football out to regional Victoria with the Westpac Community Football Festival."
blog comments powered by Disqus
- Length of contract: 3 years
- Annualised value: US$600,000
- Overall value: US$1.8 million
Melbourne Heart to promote diabetes awareness - 15 October 2013
A-League teams secure sponsorship - 05 October 2011
Melbourne FC land second shirt sponsor - 22 March 2009
Melbourne Storm’s major sponsorship extended - 10 October 2011
Melbourne Storm secures sponsorship extension - 30 August 2012
Related blog posts
Jim Andrews: The sponsorship industry is on the cusp of change - 27 February 2012, Quick-Fire Questions
Sheffield United: Blades in line for prestigious award - 23 February 2010, Notes & Insights
2010 sponsorship decrease predicted in Irish sport - 01 February 2010, Notes & Insights
Nascar talks lead Walmart to Gordon - 24 August 2010, Notes & Insights