The Melbourne Storm NRL team has announced a contract extension with industrial power tools company Makita, as well as a new sponsorship agreement with wine producer Tyrell's, for the 2012 season.
The renewal with Makita sees the partnership enter its third year with them continuing to be the front-of-shorts sponsor. They will also continue to hold naming rights of the Makita Kearns Lounge corporate hospitality area at the Storm's home AAMI Park. Based on previous agreements, the deal is likely to be worth around US$200,000.
“Makita Australia and our customers have really enjoyed the partnership with the Melbourne Storm thus far and are extremely happy to extend the partnership out to 2012,” said Darren Smith, national accounts manager for Makita Australia.
“We have all been very impressed with everything Melbourne Storm has done both on and off the field in 2011,” added Smith, “we are very proud to see our brands side by side."
Family-owned Australian wine company Tyrrell's become the first official wine sponsor in the club's history and chief executive Bruce Tyrrell says he has always been a fan of the club.
“I enjoy the way they play their football and the professionalism that surrounds the players and the club as I see it today," said Tyrrell
Melbourne Storm's chief executive Ron Gaucci commented: “The renewal of one of the club’s most important sponsors, Makita, is a real testament to the power of deep and mutually beneficial partnerships, which both organisations have worked hard to deliver over the last year."
Of the new winery sponsorship, Gaucci added: “We look forward to building a partnership of similar depth, reciprocal commercial benefit and success with Tyrrell’s, who we are delighted to partner with in an official capacity in 2012.”
The news closely follows the Storm’s recent renewal of Crown Casino as the front-of-shirt sponsor for the 2012 season.