Australian soccer side Melbourne City have entered into a three-year commercial partnership with online travel agency TripADeal.
Under the terms of the deal, TripADeal will become City’s short sponsor until the end of the 2019/20 A-League season. The Byron Bay-based company will also collaborate with the Blues to create regular shared content on their website.
TripADeal will also have a strong brand presence on pitchside LED bands and step-and-repeat boards at the club’s home ground, the AAMI Park. The financial terms of the agreement have not been made public.
Melbourne City recently played a pre-season friendly against the Western Sydney Wanderers at the John McEwen Reserve. City won the tight contest 1-0 thanks to a Daniel Arzani penalty.