Mediapro agree Copa Libertadores signal distribution deal

Spanish agency signs four-year agreement with Conmebol.

Mediapro agree Copa Libertadores signal distribution deal

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Spanish agency Mediapro has signed a four-year deal with the South American Football Federation (Conmebol) to become a production hub for the governing body.

Mediapro will provide the international signal for the region’s three major club competition’s internationally.

The Chinese-owned company will be responsible for producing and distributing the Copa Libertadores – the continent’s most prestigious club competition, the second-tier Copa Sudamericana and the Conmebol Recopa – a two-legged series between the previous season’s winners of the Libertadores and Sudamericana tournaments.

As part of the arrangement, a hub for producing exclusive content will be set up in Buenos Aires, with 263 matches set to take place in ten countries. The economic terms of the deal have not been disclosed.

The signals distributed from the Buenos Aires centre will be available in Spanish, Portuguese and English, with highlights, social network content and promotional videos from the trio of tournaments also accessible.

The agreement between Mediapro and Conmebol to provide the international distribution of the competitions follows on from the firm’s deal to supply the federation with the Video Assistant Referee (VAR) technology in official Conmebol competitions until 2019.