Rolling sports business news wrap: Every deal, every day

Top story: McLaren announced one-race partnership with Gandys flip-flops.

Rolling sports business news wrap: Every deal, every day


Motorsport: Ahead Formula One’s season-opening Australian Grand Prix, McLaren have announced a one-race partnership with fashion brand Gandys.

Gandys, which produces travel apparel and is known for its flip-flops, will have its branding feature on both McLaren cars as they take advantage of the unique shape of the new-for-2018 Halo cockpit protection structure, which has frequently been compared to the distinctive upper of a flip-flop.


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Additionally, Gandys and McLaren will collaborate to create a limited-run ‘Halo-edition’ flip-flop, with 100 per cent of all profits going directly to the Orphans For Orphans foundation. Gandys’ business model sees it donate ten per cent of its profits to the foundation.

“We’re delighted to have Rob, Paul and the team at Gandys join us for the Australian Grand Prix. The placement of the logo, on the MCL33’s Halo, was not only perfect from a branding perspective, but also a great opportunity to underline Gandys’ charitable commitment to providing a safer, more protective environment for those at risk," said John Allert, McLaren’s chief marketing officer.

Gandys co-founder Rob Forkan added: “We were absolutely thrilled when McLaren came to us with this idea. 

“By putting Gandys’ branding on the car’s Halo, we can help to strengthen the message behind our Orphans For Orphans initiative; creating a protective and inspiring environment for children at risk. It is a step in the right direction for the safety of the drivers and a great step for Gandys.

“On a personal note, as huge fans of Formula One and McLaren, this was an opportunity that was simply too good to pass up. We can’t wait to see Fernando, Stoffel and the whole team in action in Melbourne next weekend.”

Soccer: Austrian Bundesliga soccer outfit Sturm Graz have extended their kit partnership deal with Italian sportswear manufacturer Lotto until the end of the 2020/21 campaign.

Elsewhere, Omani goalkeeper Ali Al-Habsi has become a brand ambassador for Amiantit Oman, one of Oman’s leading pipe manufacturing companies.

In more Middle Eastern soccer news, Pepsi Jordan has renewed its agreement with the Jordan Football Association (JFA), making Pepsi Jordan’s drinking water brand, Aquafina, the official and exclusive beverage within the JFA and the Jordanian League for one year.

Surfing: AirAsia and the World Surf League (WSL) have announced that the budget travel company will become the WSL's official airline in Australia. As part of the deal, for a limited period Air Asia will be offering surfers to check their boards in for free when travelling to select destinations.

AirAsia Group chief executive Tony Fernandes at the launch of the WSL partnership

Rugby union: Rugby Western Australia has announced Rhino Rugby as its official ball and equipment partner, with the regional governing body's clubs and players getting access to discounted rates on the brand's rugby equipment.

Cricket: Indian mobile network Reliance Jio has become the third and final principal sponsor of Indian Premier League franchise Kings XI Punjab for the 2018 season.

The Ageas Bowl, home of England's Hampshire Country Cricket Club, has announced a new agreement with Hilton. As part of the extended agreement, the hotel chain will undertake responsibility for the management of the Ageas Bowl’s on-site 171-bedroom hotel.

Athletics: Veteran distance runner Jo Pavey has signed a sponsorship deal with sportswear brand Saucony.

Golf: Golfbidder, the online specialist in buying and selling used golf clubs, has continued its long relationship with the Professional Golfers Association (PGA) by extending its partnership until 2021.

Hockey: OPRO has confirmed the renewal of its official partnership with England and GB Hockey. OPRO will supply mouthguards to the men’s and women’s Under-16s, Under-18s, Under-21s, and senior squads. 

Curling: The World Curling Federation (WCF) has awarded its 2019 World Men’s Championship to the Canadian city of Lethbridge.

Crush of the day

As part of the promotion campaign for its new Epic React Flyknit trainers, US sportswear giant Nike and dating platform Happn have partnered to create a 'date run' in Sao Paulo, Brazil. An option on a recent update of the app allows users to 'run with Nike', users are then given a time period to find a match to attend the Epic React Flyknit launch at the city's Ibirapuera Park.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story