McLaren agree multi-year CNBC deal

US news channel partners with Formula One motor racing team.

McLaren agree multi-year CNBC deal

The McLaren Formula One motor racing team have announced a multi-year partnership with CNBC.

The US business news TV network, which is owned by NBCUniversal, will ‘highlight both brands’ reputations for innovation and leadership through content and commercial activity’.

According to McLaren, the partnership will ‘unlock the potential of the network’s powerful audience of business leaders and investors’.

While no further details of the agreement have been disclosed, the Sauber Formula One Team’s partnership with CNBC, which was agreed in 2015, saw the news channel’s branding feature on the Sauber team cars, driver suits and team uniform.

The deal also included media space for the team on CNBC’s platforms.

Zak Brown, executive director at McLaren, said: “CNBC is a world class, industry-leading brand and a superb fit for McLaren. This partnership will greatly enhance our ability to reach a global business target audience while enabling both CNBC and McLaren to highlight shared attributes and values.”

Brown continued: “Formula One is a sport undergoing exciting change at multiple levels and bringing that story to a global business will help raise the profile not only of McLaren and CNBC but the sport of Formula One, too.”

KC Sullivan, president and managing director at CNBC, added: “With a shared passion for sporting excellence, CNBC is looking forward to working with the McLaren family of brands to tell the story of cutting edge innovation.”

The McLaren team finished ninth in the 2017 FIA Formula One World Championship, and announced during the 2017 Singapore Grand Prix weekend that they would split from engine supplier Honda at the end of the 2017 season, after agreeing a three-year deal with Renault. They will begin their 2018 season on 25th March at the Melbourne Grand Prix in Australia.