Fast food giant McDonalds has been named as the title sponsor of the new esports competition launched by Spanish club soccer’s top tier, La Liga.
The McDonald’s Virtual La Liga esports tournament is the first event announced by La Liga as part of its esports project, and gets underway on 19th March.
The competition joins the EA Sports Fifa 18 Global Series as a feeder competition for the 2018 Fifa eWorld Cup, and will be based on EA’s Fifa video game.
The tournament will consist of an online qualification stage and an in-person final stage, and will include Xbox and PlayStation categories. The second part of the tournament is scheduled to begin on 16th April, and will be played in person at the LVP venue in Barcelona.
Spanish department store El Corte Ingles, German insurance company Allianz, Japanese car brand Hyundai, and Orange, the European telecommunications company, will also sponsor the competition, which is being organised in association with the Professional Videogame League (LVP), the esports promoter owned by Spanish media rights agency and production company Mediapro.
Mediapro holds domestic rights to La Liga in a deal running to the end of the 2018/19 season, while LVP organises the popular Orange Super League, which is based on the League of Legends video game.