Luxury watch brand Hublot and Tequila Avión have agreed one-fight sponsorship deals with undefeated boxer American Floyd Mayweather Jr for his bout against mixed martial arts star Conor McGregor on 26th August at Las Vegas’ T-Mobile Arena.
The Hublot logo will be emblazoned across the waistband of the 12-time world champion’s boxing trunks on fight night. The Swiss brand was previously employed in this role for Mayweather's 2015 defeat of Manny Pacquiao, which the American won by a unanimous decision. Mayweather had never previously had a brand adorn his boxing shorts.
"Again, we have the great honour to partner with a true living legend, Floyd Mayweather,” said Ricardo Guadalupe, chief executive of Hublot. “We look forward to the match this weekend and hope for a repeat performance of 2015, cementing his undefeated record! The collaboration continues the brand's long history in support of the noble art of boxing and celebrating the 'Legend of the Legends'."
Last week, UK newspaper The Telegraph revealed that Mayweather, who has come out of retirement for the bout, will earn UK£25 million (US$32 million) from apparel sponsorship for the fight. It reported that he will receive UK£3.5 million (US$4.5 million) from the front-top waist sponsor alone.
Meanwhile, Mayweather has become a brand ambassador of alcoholic beverage Tequila Avión. The 40-year-old will lend his image to the brand’s future advertising campaigns.
Tequila Avión has created a commemorative bottle of its premium tequila offering, Avión Reserva 44 Extra Añejo. The limited edition bottles, of which only 150 will be produced, will retail at US$1,500 per bottle and will be available at Total Wine & More on the Las Vegas strip while supplies last.
A victory for the widely fancied Mayweather over the untested McGregor would see the American complete a half century of career wins, and would allow him to overtake compatriot Rocky Marciano as the boxer who has completed his career with the highest number of victories without suffering a loss.