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Marston’s renews as official beer of England cricket team

24 October 2013 | Posted in Sponsorship, Cricket, Europe, | By Eoin Connolly

Marston’s renews as official beer of England cricket team

Beer brand Marston's Pedigree has renewed its sponsorship deal with the England and Wales Cricket Board (ECB).

The agreement will see Marston's continue as the official beer of the England cricket team until 2017, taking its association with the ECB to the ten-year mark and spanning a period which includes a major home Test series against India in 2014 and the next home Ashes series against Australia the following year.

Marston's will be served at international grounds for England home games, while the brand will be entitled to promote its sponsorship through the use of England team branding and competitions on its packaging and in pubs. Financial terms were not released.

"This is the longest running commercial sponsorship agreement we have been part of and it has been great to be involved with the ECB during such an unprecedented period of success for the England team," said Marston's Beer Company managing director Richard Westwood. "Marston's Pedigree has experienced increased exposure and sales as a result of the partnership and we are delighted to be extending the support just in advance of the away Ashes series."

ECB chief executive David Collier added: "Marston's is a valued ECB partner and continues to support cricket through mass promotion of the partnership as well as supplying many of our recreational clubs and county grounds. We are delighted to renew the deal which will take their sponsorship of England Cricket to a decade – something both parties are extremely proud of."

The England cricket team arrives in Australia this week for the start of a tour in which they will defend the Ashes again after completing a 3-0 win in their home Test series with Australia this summer.  

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