Marseille buckle up with Hyundai

French soccer club confirm new two-year deal with car manufacturer.

Marseille buckle up with Hyundai

Top-flight French soccer side Olympique de Marseille have announced a new two-year partnership with Hyundai.

As an official partner of the Ligue 1 outfit, the South Korean car manufacturer will benefit from brand exposure at the club’s Orange Vélodrome home ground and at their training centre. In return, Hyundai will provide up to 70 vehicles for first team players and staff.

The announcement comes less than a week after the nine-time domestic champions expanded their partnership with Orange to include shirt sponsorship. The financial details of the agreement with Hyundai were not disclosed.     

Jacques-Henri Eyraud, president of Olympique de Marseille, said: “The partnership with Hyundai is another step in the implementation of our project. We want to associate ourselves with the main actors of our territory. This new partnership fits perfectly into this logic.”

Lionel French Keogh, managing director of Hyundai Motor France, added: “Through the example of the partnership with Olympique de Marseille, I am very pleased that many dealers have seized the opportunity to link strong relationships with important actors in the region for which they are responsible. These developments are also proof of the growing attractiveness of the Hyundai brand in France.”

Marseille drew 3-3 with Strasbourg on Sunday to drop to fourth in Ligue 1. They host Portuguese side Vitória in the Uefa Europa League on Thursday before returning to domestic action at home to league leaders Paris Saint-Germain on Sunday.