England and Saracens rugby union star Maro Itoje has been unveiled as a long-term brand ambassador for Vita Coco Coconut Water.
The 23-year-old, who has already racked up 14 international caps, will feature in a range of media elements to create a consumer engagement campaign that will educate Vita Coco’s customers on coconut water’s functional benefits.
The 2016 European player of the year is widely regarded as one of the best second rows in the world of rugby, and has already won two Premiership titles and two European Rugby Champions Cup crowns with Saracens.
Commenting on the deal, Itoje said: “What really appealed to me about Vita Coco is their challenger brand story. Vita Coco were the outranked underdogs and rose to the top, and it’s that kind of challenger mentality that I must maintain every time I take the pitch.”
Giles Brook, Vita Coco’s chief executive, added: “We’re delighted to welcome an athlete and character of Maro’s calibre to the Vita Coco team and are excited to continue educating consumers on the functional benefits of coconut water. We’ve signed a long-term deal because we believe in Maro and our ability to grow together. He’s a great fit for the brand.”
Itoje suffered a broken jaw in December last year but has been named in the squad for England’s first Six Nations game away to Italy on 4th February.