Puma has announced the signing of an endorsement partnership with Borussia Dortmund soccer star Marc Bartra.
The central defender will wear the German brand’s EvoPower boots, and is expected to feature in retail and digital initiatives.
Puma is also the kit supplier for Bartra’s Bundesliga club side and the 25-year-old will join teammate Marco Reus as a centrepiece in BVB-based campaigns, as Puma looks to expand its presence in both Germany and the global soccer market.
Johan Adamsson, global director of sports marketing at Puma, said: “Marc Bartra was an excellent signing for Borussia Dortmund in June, and he’ll be an equally important ambassador to Puma. He will help drive our retail business in both performance footwear along with BVB licensed product, and we look forward to working with him in the seasons ahead.”
Bartra added: “Moving to Dortmund this year was a fantastic move for me, and gave me a great insight into Puma through the partnership they have with BVB. I like their approach to football – to both product development and marketing, and they have some exciting things in the months ahead that I’m looking forward to being involved in.”
Prior to joining Borussia Dortmund in June, Bartra had spent the entirety of his career at Barcelona, joining the club’s famed academy at the age of 11. He has been capped 12 times by Spain.