Formula One team Manor Marussia have announced a new partnership with community-driven hospitality company Airbnb, beginning with the upcoming Canadian Grand Prix in Montréal this weekend.
The deal will see Airbnb’s branding and company logo emblazoned on the team’s cars, the drivers’ race suits, and across the team’s other media until the end of the 2015 Formula One season.
Stephen Fitzpatrick, Manor Marussia team owner, described the partnership as a perfect fit, stating: “The Manor Marussia F1 Team is effectively a start-up. Formula One is an unusual start-up environment to operate in, but our challenges are the same as many other early stage technology companies.
“Airbnb is a phenomenal success story of a company that has completely reinvented an industry. We are delighted to announce this partnership. We are two likeminded brands who are committed to innovation and discovery and have ambitions to positively and proactively impact our respective industries.”
Montréal has become one of Airbnb’s most popular destinations, and the F1 race weekend is one of the company’s busiest in the city. Jonathan Mildenhall, chief marketing officer at Airbnb, said: “We’re thrilled to be partnering with the Manor Marussia F1 Team and we’ll be cheering them on as they compete in F1 races across six continents.
“Just as we’re excited to have the team be part of our community, we know our hosts will look forward to welcoming race fans from all over the world into their homes.”
Manor Marussia dropped out of last year's Formula One world championship due to financial problems. In March, the team secured investment, reportedly around UK£30 million, from Northern Irish businessman Fitzpatrick, paving the way for it to compete again this year.