Rolling sports business news wrap: Every deal, every day

Top story: Manny Pacquiao signs up as cryptocurrency ambassador.

Rolling sports business news wrap: Every deal, every day

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Boxing: Manny Pacquiao has signed up as a celebrity ambassador for the Global Crypto Offering Exchange (GCOX). GCOX allows celebrities to create, list and trade their own celebrity tokens, which are available for purchase to the public.

Pacquiao will release his personal celebrity token, known as the PAC Coin, exclusively on GCOX. Buyers can then use the coin to purchase exclusive live streams, Team Pacquiao merchandise, and other related products.


  1. MLB strikes exclusive streaming deal with Facebook

  2. JSW Sports buys 50 per cent Delhi Daredevils stake in landmark US$84.5 million deal

  3. Cricket Network to show Australia v South Africa in New Zealand

  4. Kohli becomes Uber’s first brand ambassador in India

  5. MLB extends and expands YouTube TV partnership

  6. Digi Sport acquires Bundesliga rights in Czech Republic

  7. Europa League to stay on SIC in Portugal

The initiative will place a value on a celebrity’s popularity reflected by the value of their tokens on the GCOX exchange. 

Soccer: English second-tier club Norwich City are launching a UK£3.5 million Canaries mini-bond in partnership with investment platform Tifosy in order to develop a state-of-the-art academy. The money raised by the five-year bond, which has a maximum UK£5 million threshold, will be ring-fenced to ensure it is invested in facilities at the Championship club's Colney training ground.

Brazilian top-flight outfit Corinthians have announced a three-year agreement with Hikvision, a Chinese company, to provide new artificial intelligence features for the safety of fans at Arena Corinthians.

Lega Pro, the organisers of Italian third-tier Serie C, has signed a collaboration agreement that sees Philips Lighting support the league's approved companies interested in upgrading the lighting systems of Serie C stadia.

Cricket: Indian bath fittings and sanitary ware brand Prayag has signed up as an associate sponsor of the Nidahas Trophy Twenty20 tri-tournament.

Australian rules football: Australian Football League Women's outfit St Kilda has secured a five-year sponsorship deal with office paper brand Reflex.

Olympics: The Jordan Olympic Committee (JOC) has announced a partnership with the Umniah Telecommunications Company.

United Airlines has expanded its partnership with the Special Olympics in a deal that will see the airline train workers to make flying a more positive experience for passengers with intellectual disabilities.

Golf: The inaugural European Golf Team Championships will take place at Gleneagles in Scotland from 8th to 12th August, 2018 as part of the innovative multi-sport Glasgow 2018 European Championships and sanctioned by the European Tour and the Ladies European Tour (LET).

The new format will feature a 50/50 gender split in the field with male and female professionals competing for equal prize money in both a national men’s and women’s team match play championship as well as an 18-hole foursomes stroke play mixed national team championship.

The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies, American Airlines, AT&T, XTO Energy and Burlington Northern Santa Fe, agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.

Motorsport: Bridgestone Americas has announced a two-year extension of its Firestone brand's title sponsorship of the Verizon IndyCar Series’ Grand Prix of St. Petersburg

French-language public-service broadcaster RTBF has acquired Belgian highlights rights to the newly-formed World Touring Car Cup (WTCR).

Tennis: Nulo Pet Food has renewed its partnership with John Isner for a third year on the company's Aces for Animals charitable campaign. Nulo pledges to donate ten pet food meals to local animal shelters for every ace Isner serves at select ATP World Tour tournaments in 2018.

Diving: Swimming’s global governing body Fina has announced a four-year partnership with China National Sport Group (CNSG). The state-owned sports industry group will be the title sponsor for the 2018 edition of the Fina Diving World Series.

Sailing: Temporary structure company Losberger De Boer has partnered with the Volvo Ocean Race to become the official supplier of high-quality hospitality lounges at the round-the-world yacht race’s finish in the Hague, the Netherlands.

Equestrian: The Tryon International Equestrian Center has announced a partnership with Horseware that sees the brand become the official equestrian clothing and blanket supplier for the 2018 FEI World Equestrian Games at the venue in September.

Hotel of the day

Cristiano Ronaldo has announced the details of his latest hotel venture with partner Pestana. The Pestana CR7 Madrid on Gran Via will have 168 rooms, a restaurant, a terrace bar, a gym and a penthouse studio and is situated few doors down from the official Real Madrid shop in the centre of the Spanish capital. Unknown is if it will use the creepy mirrors that are a feature of his hotel in Madeira.

The mirrors in the Pestana CR7 Madeira (Pestana)

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story