Manchester United to trial new approach for Liverpool clash

28 February 2014 | Posted in Technology Services, Soccer, Global | By David Cushnan

Manchester United to trial new approach for Liverpool clash

Premier League under-performers Manchester United have teamed up with Google, for a project targeted at the club's international fanbase.

United fans around the world will have the opportunity to appear on pitchside digital hoardings during the club's Premier League game with Liverpool on 16th March, via a Google+ Hangout. The project has been given the title of 'Front Row' and is being promoted by United as a 'world-first look at the future of spectator sport'.

“This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love,” said Richard Arnold, Manchester United's group managing director.

“Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football, something that is a dream for all United fans, no matter where they live.”

Cristian Cussen, the head of Google+'s EMEA division, added: "For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.”

Champions last season, Manchester United currently sit a woeful sixth in the Premier League. United are also on the verge of crashing out of the Uefa Champions League after losing 2-0 to Olympiacos in the first leg of their round of 16 clash earlier this week, a game generally agreed to be the lowest point thus far of David Moyes' reign as manager.

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