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Manchester United open Indian restaurant

19 July 2009 | Posted in Sponsorship, Soccer, Top Story | By Michael Long

Manchester United, the English soccer champions, have continued their rise to commercial dominance in Asia with a new partnership.

The club has teamed up with Billionaire Sports Pvt Ltd (BSPL) to open the first ever Manchester United Restaurant and Bar in India. It will include giant screens to show projections of all United's games, and will be managed by Manchester United Food & Beverage (Asia). Club merchandise will also be sold from the outlet.

"India is one of the few markets in the world which offers enormous potential and we believe them to be immense for Manchester United," said Andy Yun, chief executive officer of MUFB Asia. "A Manchester United Restaurant and Bar customer is usually a customer for life, we are certain we will have many such lifelong friends in India soon. Our goal is to establish Manchester United Restaurant and Bar as a leading operator and franchisor of casual dining restaurant and bar in the Asia Pacific Region."

BSPL director Sachin Kohli said: "We are very excited to bring the biggest sports brand in the world to India in a unique experience. This would be the ideal combination of dining, partying and sports events. We will also be bringing all the much awaited Manchester United merchandise to the country for the first time."

The project was launched by Total Sports Asia (TSA), the continent's leading sports marketing firm. Suvrangsu Mukherjee, managing director of TSA India, added: "This is part of another endeavor from TSA to work with top notch brands and let them permeate spaces beyond their natural sports existence. With over 20 million Manchester United fans in India and an increasing café going culture among the youth, the timing for the launch of Manchester United Restaurants and Cafes is perfect. We are sure that these outlets will help bring the brand closer to consumers apart from offering world class cuisine and a stadium like atmosphere during the screening of matches."

Recently, TSA chief executive Marcus Luer used Twitter to announce another new partnership with the English soccer club.

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