Uber, the Silicon Valley-based taxi ordering service, has announced a global partnership with Premier League soccer side Manchester United.
The 20-time English champions will work with the tech startup to create a dedicated 'Uber zone' at their Old Trafford stadium, making it easier for fans to arrive at and leave the venue on matchdays.
Uber will also engage with Manchester United fans around the world, offering a number of club-related experiences, such as behind-the-scenes content, to customers and drivers in over 30 countries.
“Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways," said Richard Arnold, Manchester United group managing director.
“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the matchday experience, contributing to the build-up and anticipation of the day. Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”
Uber already has partnerships in place with several teams in the National Football League (NFL), Major League Soccer (MLS) side LA Galaxy and top-tier French soccer club Olympique Lyonnais, among others.
After a mixed start to the season under new manager José Mourinho, Manchester United have now recorded nine successive victories in all competitions.