Manchester United extend and expand with Airtel
Bharti Airtel, already a multi-million dollar partner of Manchester United in India, has expanded its partnership with the Old Trafford club to Africa.
Manchester United chief executive David Gill added: "We're delighted to announce a new four-year partnership with Airtel Africa, one of the most innovative mobile operator in Africa. This deal gives airtel exclusive rights as the official mobile communications partner of Manchester United in 11 African markets with access to unique mobile phone content, including player interviews, goal replays and match reports. This groundbreaking partnership will bring the action of Manchester United direct to our millions of fans in Africa and we're pleased to support airtel in developing the rich pool of young football talent through the Airtel Allstars initiative."
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