English soccer club Manchester United have agreed a sponsorship deal with Japanese paint manufacturer Kansai.
The Premier League leaders have secured a three-year deal with the company, who will become the clubs official paint partner. It is Manchester United's third deal with an Asian sponsor in the space of a week, following the announcement of regional deals in China with China Construction Bank and soft drink brand Wahaha. Financial terms have not been released but Kansai have agreed a global partnership.
Richard Arnold, the Manchester United commercial director, said: "Kansai is the perfect company to partner with Manchester United. Although from two very different industries, they demonstrate many of the same values and qualities we adhere to both on and off the pitch, such as growth, investment in people and innovation."
Kansai president Yuzo Kawamori added: "Both Kansai Paint and Manchester United have a long history of success and a deep desire to succeed in the future. I am confident that this partnership will enable Kansai to develop not only its presence in new markets but will also augment its position in existing markets. Kansai’s partnership with Manchester United is a further demonstration of Kansai’s desire to become a global leader in the coatings industry."