Manchester United’s UK£20m Kohler sleeve sponsorship confirmed

Manufacturing firm to sponsor both men’s and women’s soccer teams.

Manchester United’s UK£20m Kohler sleeve sponsorship confirmed

Getty Images

English soccer giants Manchester United have announced their first ever sleeve sponsorship deal with Kohler.

Under the terms of the multi-year global deal, the US manufacturing company’s logo will feature on the left sleeve of both the men’s and newly-formed women’s teams.

SportsPro understands the agreement could be worth as much as UK£20 million per season, which would make it the largest yet for the inventory in the Premier League.  

The partnership also includes joint participation on game day activities, ‘innovative’ improvements to club facilities, global sustainability and social responsibility projects, and other partner collaborations with United fans and Kohler customers.

United will sport Kohler-branded shirt sleeves for the first time when the men’s team play the opening fixture of their summer tour against Club America in Phoenix, Arizona.

The news comes after the English Football Association (FA) in May approved United’s application to form a team in the second-tier Women’s Championship and marks the newly formed side’s first sponsorship deal.

Richard Arnold, managing director at Manchester United, said: “Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.”

David Kohler, president and chief executive of Kohler, added: “Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet. 

“An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support. Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence.”