Rolling sports business news wrap: Every deal, every day

Top story: Toulouse in discussions with City Football Group (CFG).

Rolling sports business news wrap: Every deal, every day

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Top story

French top-flight soccer outfit Toulouse are reportedly in discussions with Manchester City owners, City Football Group (CFG), with a view to joining the global club conglomerate.


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Toulouse are keen to raise cash in a bid to improve its Ligue 1 stability, having narrowly avoided relegation last season, with club president Olivier Sadran revealing negotiations are underway with an industrial partner and a “big European club”. Interestingly, the club recently redesigned its club crest in a style similar to other CFG group members.

“We are working on a capital increase plan to give more resources to the club,” said Sadran. “With an industrial partner that brings added value... through a partnership with a big European club.

“This partnership will allow us to have more skills, be more consistent, and be more efficient in the game.”

CFG made a sixth club acquisition when it added then new La Liga side Girona last August with the Abu Dhabi-backed group purchasing a 44.3 per cent stake alongside Pere Guardiola, brother of Manchester City manager Pep, who took a matching stake. 

CFG's portfolio also includes Australian A-League club Melbourne City, Major League Soccer's (MLS) New York City and Torque in Uruguay’s Second Division. CFG is also a minority shareholder in Yokohama F. Marinos in Japan’s J-League.


The National Football League's (NFL) Houston Texans have announced a five-year partnership designating integrated energy company Chevron as the franchise's first-ever official volunteerism partner.

German top-flight soccer club Eintracht Frankfurt have renewed with long-term sponsor Lotto Hessen for the next three years. According to, the deal is worth €800,000-per-year to the Bundesliga club.

Staying in Germany, Hertha BSC have extended their €150,000-a-year Lotto Berlin partnership until the end of the 2019/20 season.

Betano is a new premium partner of Bundesliga club VfB Stuttgart. The sportsbook has signed a three-year, €700,000-a-year contract.

Spanish top flight soccer club Leganes have renewed its sleeve sponsorship deal with the Sambil Outlet shopping centre for the 2018/19 season.

In France, French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors until the end of the 2020/21 season.

Staying with soccer, English second-tier club Birmingham City have partnered with Tappit to launch Blues Fastpay, a cashless payment system to be introduced at sales kiosks throughout St. Andrew’s Trillion Trophy Stadium.

The International Table Tennis Federation (ITTF) has agreed a three-year partnership with Chinese sportswear manufacturer Li-Ning to provide apparel to the ITTF's referees and officials.

Media Rights

Brazilian commercial broadcaster RedeTV has acquired media rights for the Premier League, English soccer's top flight, via a sub-licensing deal with ESPN Brasil, until the end of the 2021/22 season.

Sony Pictures Networks India (SPN) media group has confirmed the acquisition of exclusive domestic rights for India's upcoming tour two-game Twenty20 cricket tour of Ireland.

Personal Endorsement

Britain’s top women’s tennis player, Johanna Konta, has been announced as the latest sporting ambassador for smoothie brand Naked.

US tennis star Sam Querrey has become an ambassador for vodka brand Carbonadi.

West Indies cricketer Kieran Powell has sealed a brand ambassador deal with US design, marketing and branding agency,

The Southern Indian real estate company, Sumadhura Group, has signed up cricket star MS Dhoni as its first brand ambassador.


CampusLore, a US college sports media platform, has signed a multi-year agreement with IMG College

Bidding & Hosting

The Federation of International Lacrosse (FIL) has awarded hosting rights for its 2022 Men’s World Championship to the Canadian city of Coquitlam, British Columbia.

Golf bodies the European Challenge Tour, Ladies European Tour (LET) and Staysure Tour have teamed up to launch a new mixed gender tournament that will be hosted in Jordan in April, 2019.

Politics & Governance

The International Olympic Committee (IOC) has entered into a partnership with the C40 Cities initiative in an effort to work towards more sustainable editions of future Olympic Games.

Ice cream of the day

With 2018 marking Häagen-Dazs’ third year as the official ice cream of Wimbledon, this year sees them partnering with Grigor Dimitrov to launch his all-time favourite flavour, cookies and cream, on a limited-edition stick bar designed by the tennis ace himself. This will be launched exclusively for Wimbledon to further drive buzz and rival flavour strawberries and cream head-on for the duration to become the must-have accessory of The Championships.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story