Major League Lacrosse (MLL) is partnering with artificial intelligence technology company Reely to produce real-time game highlights during the 2017 season.
The US-based outdoor lacrosse league will utilise the Californian startup’s technology to clip, edit and share video content automatically across all MLL platforms.
Reely’s AI system is able to ‘learn’ what specific plays look like, such as goals or big hits, and create a highlight clip, according to a company statement.
“The modern sports fan demands easily accessible information that is delivered quickly,” MLL commissioner David Gross said. “We are entering our second year of games streaming on Lax Sports Network and we believe Reely’s ability to deliver in-game highlights will make our fans’ digital viewing experience even better.”
Reely’s technology, which runs off broadcast feeds without the need for special cameras or equipment, minimises the human resources required to edit video content, and is especially suited to professional lacrosse, where fast play and lots of goals call for rapid distribution.
“MLL has demonstrated a deep commitment to field testing and deploying cutting edge technologies to create compelling content and enhance the fan experience,” said Reely’s chief marketing officer, Ian Stephens.
“We look forward to expanding the capabilities of the Reely AI system throughout the season to deliver the very best lacrosse highlights and custom video content.”