Italian sportswear brand Macron has entered into a strategic partnership with European soccer’s governing body, Uefa.
Macron will replace Adidas as Uefa’s official partner for its Top Executive Programme Kit Assistance Scheme (TEPKAS), a project designed to assist the continent’s smaller soccer federations. The Bologna-based company will supply kits to the national teams of Andorra, Armenia, Belarus, Cyprus, the Faroe Islands, Lichtenstein, Luxembourg and San Marino.
The TEPKAS was launched in 2007 to support the less financially secure federations. Macron will design and produce bespoke shirts in two-year cycles, 2018-2020 and 2020-2022.