Lydia Ko signs equipment deal with PXG

Golf star leaves Callaway to join challenger brand.

Lydia Ko signs equipment deal with PXG

New Zealand golf star Lydia Ko has entered into a five-year equipment deal with Parsons Xtreme Golf (PXG).

The women’s world number one will use PXG clubs with immediate effect. She will carry the brand logo on her tournament apparel and, in addition, lend her image to the company’s advertising campaigns. 

At the end of the 2016 season, Ko left previous club supplier Callaway, who she signed with prior to turning pro in 2014. The financial terms of the PXG deal have not been released but according to golf blogger Geoff Shackelford, it is worth NZ$14.5million (US$10million) over the duration of the contract.

“This year PXG is looking at golf and the tour from a global perspective,” said Bob Parsons, founder of PXG. “In 2016 we saw remarkable growth in international sales, but we recognize that we have only scratched the surface. Tour validation is important, and the ladies’ tour is wildly popular in many countries.”

Ko added: “It was always my dream goal to become world number one. Now that I have reached that benchmark in my career, I am focused on consistently playing the best golf I can. When I first hit PXG’s clubs I was extremely impressed by how they felt.”

Challenger brand PXG currently has four LPGA players under contract in Gerina Piller, Alison Lee, Cristie Kerr and Beatriz Recari. Zach Johnson and Billy Horschel are among the men’s PGA Tour pros who have deals with PXG.