Louis Garneau extends Cycling Canada partnership
Cycling Canada has signed a four-year extension to its partnership with Canadian cycling apparel manufacturer Louis Garneau.
The deal extends a partnership first penned in 1984 and will see the Quebec-based company – named after its owner and former Canadian Olympic cyclist Louis Garneau – continue as the official cycling apparel sponsor of Cycling Canada through the 2016 Olympic Games in Rio. No financial terms were released.
“Our role in the future of Canadian cycling is an essential component of our company’s DNA,” said Garneau. “From a historical perspective, the relationship between my company and Cycling Canada stems back to my participation in the 1984 Olympic Games and my son’s participation at the 2008 Junior World Championship. As we look towards the future, in a time when the sport of professional cycling is volatile and its merits are being contested, this partnership pertains to the investment in the future of cycling and the athletes that will continue the sport that has been my passion and livelihood.”
“We are delighted to benefit from the renewed partnership with Louis Garneau for the next four years,” said Cycling Canada’s high performance director Jacques Landry. “Both Cycling Canada and Louis Garneau have always been committed to providing our cycling athletes with the best possible tools they require to perform at the highest international level.
“Building on the success that Cycling Canada has had over the last four years by implementing a system to support our athletes’ potential, the next four years will be devoted to focusing on the processes that will give our athletes the optimal chances to win medals at the Olympic and Paralympic Games in Rio.”
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