The Los Angeles Rams of the National Football League (NFL) have announced a multi-year partnership with Unify Financial Credit Union.
The financial services company will serve as the Rams’ official credit union, occupying the sponsorship category of ‘top-level homecoming partner’.
The firm will enjoy prominent in-season signage at the Rams’ Los Angeles Memorial Coliseum home ground, co-branded digital content and promotions, integration to the team’s media content, and a variety of year-round joint member, community and marketing programmes.
Unify will provide member Rams fans with variety of promotions, including merchandise and ticket giveaways with Rams players, cheerleaders and mascots at Unify’s retail brand in the Los Angeles area.
“Unify proudly serves a large number of members in Los Angeles, and we are excited to welcome the Rams back to LA and into the Unify the family,” said Gordon Howe, chief executive of Unify.
“Unify has a deep presence throughout Los Angeles and a history serving the people of this region,” added Jamie Reigle, executive vice president of business operations at the Rams. “The partnership between our two organizations brings great benefits to our players and staff, while also giving our fans a new way to express their support for the Rams.”
The Los Angeles Rams won the NFL’s National Football Conference (NFC) Western division title but lost their playoff game 13-26 against the Atlanta Falcons on 6th January.