Los Angeles Football Club (LAFC) have announced a three-year partnership with the Francis Ford Coppola winery.
Under the terms of the deal, the Californian vintner will serve as the official wine partner of the Major League Soccer (MLS) newcomer.
Francis Ford Coppola will supply LAFC’s Banc of California Stadium with its Sofia and Diamond Collection wines.
The partnership will include pre-game ‘tailgate’ events in the LAFC fan zone where a Francis Ford Coppola branded bar will serve Diamond Collection wines in cans.
Future integrations will include interactive moments within LAFC’s app, special animated videoboard celebrations in the stadium, and short-form content highlighting players and the Coppola winery.
Francis Ford Coppola said: “There is nothing like a live event. In a world of pre-recorded experiences, there’s a certain thrill to being in a stadium watching a game. Los Angeles is a city dear to my heart and I’m glad we’re a part of the much anticipated opening of LAFC’s Banc of California Stadium.”
Jamie Guin, senior vice president of corporate partnerships for LAFC, added: “We’re thrilled to partner with such a premier California winery. The Coppola brand is a perfect complement to Los Angeles’ vibrant food and wine scene and adds to the fan experience at our games.”
LAFC are currently second in the Western Conference of MLS after winning six of their ten games so far in the 2018 season. They drew 2-2 at home to New York City on Monday, and will travel to take on the Portland Timbers on 19th May.