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Local sports brand signs on for Chinese National Games

09 June 2009 | Posted in Sponsorship, Athletics | By Adam Fraser

Kang Wei, the Chinese sports brand, will invest US$1.2 million to sponsor the Guangdong representative team at China's eleventh National Games.

That will be made up of a US$250,000 initial cash payment, as well as sports equipment and clothing, and prizes and incentives for individual achievement.

The competition will be held in Shandong in October. The last edition of the games, China's highest level of national competition, saw Guangdong province finish second in the overall medal table.



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Contract Details

  • Length of contract: 1 year
  • Annualised value: US$1.2 million
  • Overall value: US$1.2 million
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